The Right Measurement Tool

Chapter 4 in "Measure What Matters" is based on looking for the right measuring tool for networking and marketing through social media. This chapter spoke about how gathering data from media outlets and customers in an essential strategy because a broader aspect is developed and new techniques come about. This chapter also provides information about the basic tool set required to measure any of your programs and how to best control the costs from the different tools. This is identifying the typical metrics for measuring the marketing objectives, gathering data and sample vendors to supply the tools.

This chapter has taught me a lot on how to be involved with the simple metrics in gathering data when marketing with other businesses through social media. Before making any move to look for networking opportunities, it's essential to use the right measuring tool for the amount of data you search for.

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