LinkedIn and Facebook

Facebook is a great source to engage in when socializing with family and friends. In addition, Facebook is also a great platform for business networking. However, when mentioning networking through business, LinkedIn is strictly meant for that. According to the text on p. 92, business networking is “the number one activity through LinkedIn marketing”.

LinkedIn simply allows you to approach any businessman to make yourself known to them and let them know your business marketing objectives. This may get them to work with you and help you enhance your business works.

Business networking on Facebook is only based on the people you know or recommendations given by another party you are familiar with. Anybody on Facebook can approach any businessman for networking opportunities. Their business profile information could be real or a scam. I occasionally receive messages from strangers on Facebook to invest in their business, and word of mouth is that they merely want to rip people off for their money. Nonetheless, LinkedIn requires you to provide official documented business information in order to begin a marketing process with other businessmen.


Business groups on LinkedIn value more importance in a way that brings successful likeminded people together in a professional way while the majority of groups on Facebook are of limited business interest. Facebook also primarily focuses on individualism and to help make one’s name more popular, whereas LinkedIn focuses on each other as a team sport. That is connecting with the LinkedIn members as a whole through an outreach. In my opinion, employee participation is critical and that is the reason why LinkedIn values more importance. 

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