Metrics Matter

Chapter 1 in "Measure What Matters" speaks how you can now measure everything there is to know about business in social media, but without the metrics, you have absolutely nothings because those metrics is what matters to your business. Business is about having the right stakeholders who will develop a bold foundation through customers, employees, and the entire sales force.

Social media isn't necessarily about the media itself. Rather its about the community in which you do business with. The way we truly get clientele is by having face to face contact with customers because customers talk to and trust each other more than they do companies. In order for companies to innovate more effectively and operate more profitable, it is essential to listen to and evaluate what your market is saying to you.

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