Understanding Local Reviews

This week's reading was based on Chapter 7 on the Social Media Marketing textbook. This chapter was about local reviews about public places. In other words, the chapter is about looking for customer approval before entering a public place. Yelp has made that very helpful for customers to "talk back" by sharing their positive and/or negative reviews about all sorts of local businesses.
The two most common businesses that people like to seek approval from are restaurants and hotels. People seek desire for great hospitality in customer service and high quality food in the restaurant business and people . However, there are some reviews that are overly critical about the place. For example, one person giving a review might be very picky with customer service and would say that the employees were not at their highest performance but had great hospitality. After that, that same person writes a review and gives it two stars because there are people who simply expect perfection. Most of the time, that is what turns off people who are looking at reviews. Truth be told, customer reviews are not always accurate. Sure, if all you see is negative reviews about that one place you have every reason to make any decision you want, but you should go to the place and get an experience yourself.

In the hotel business, the two qualities that people look for is cleanliness and comfort. In my opinion, if you wanted to stay at a specific hotel, I suggest you take a look at the reviews. Hotels tend to be pricey. You wouldn't want to waste your money for a bad experience. Make sure people on the reviews give a good amount of stars (3 to 5) and that the customers are fully satisfied.