Measurement in Higher Education

This blog will cover Chapter 14 on "Measure What Matters". This chapter speaks about the marketing methods and metrics used in the academic environment. Social media is also measured in the academic environment. Research shows that social media is an important source for the higher academic admissions department. In addition, it's commonly used in academia more than the corporate world. Communication in the university setting depend on social media to reach out to students, alumni and even parents. Social media provides a wonderful opportunity and a potential liability to your communication and marketing efforts.

Surveying is also a key action to measuring what people think so you can gather accurate information about your institution. This survey can be done through social media, by telephone, or by email. The last and most important step to measuring the metrics in higher education is analyzing the data, gleaning insight, making changes and measuring again. This is when you learn from any errors and make changes when the data comes in for the reporting process.

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