Protecting Your Reputation

This blog is based on our weekly reading on Chapter 11 on "Measure What Matters". This chapter talks about identifying and measuring the crisis that occurs in business marketing through social media. Your reputation in business marketing is the most important factor. This gives the person you are potentially working with more comfort knowing who you are based on the actions you make. According to what is said on page 163, your reputation also influences the likelihood your opponents will sue you, protest at your doorstep or write letters to government officials complaining about you. The best way to maintain a good reputation is to listen to your customers and measure the level of trust because that can have a major impact on you and your organization.

Trust is very essential to developing and defending your reputation. As long as your associates can observe that you are a person that carries good qualities and is worthy of investing time, your reputation will remain good. If you maintain a good reputation, you will not face an event of a crisis. A good reputation means that you are making good relationships with your business associates and customers.